Friday, May 8, 2009

Beware of that discounted wine....

There I am, walking down the aisle at some market... pick one - cost plus, Ralph's, Von's, etc - doesn't matter - and, eventually, I find some wine marked down from $20 to $10.... well, actually from $19.99 to $9.99.... sometimes, it's a wine I've heard about or enjoyed in the past - so, I think - hmmmm..... looks good!

When I see this, I'm cautious, so I'll ask someone why it's marked down.... I'm told - this is a really good wine that we just can't move for some reason so we're discounting it.... or, this is the last of our stock and we need to clear the shelves for new arrivals.... whatever.

Usually, the wine sucks. It's either cooked, old, tainted, or just no good. I've poured more of these down the drain after a few sips (yeah, I'll decant, or let it 'breathe' before kicking the wine off the island)... and, no, I don't save it for cooking. If it isn't good enough to drink, it's not good enough to cook with.

Sometimes, there are good deals... buyer beware.... know your vintages and the aging potential of the wine.... it's true that some stores simply need to move merchandise and will offer special discounts across the board. But, if it's just a handful of discounted bottles, chances are there's another better wine at regular price that is still cheaper than the discounted one.

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